When I was about seven, I remember watching Dr Who with my sisters. In those days there was little by way of special effects or CGI. In fact, the Daleks looked more like an inverted dust bin with empty loo rolls stuck on for effect. Despite this jiggery-pokery, in the imagination of a seven year old, the Daleks did their work of terrifying the onlooker. So much so, that my sisters and I would huddle behind the settee with a cushion over our faces. We only dared to peep out occasionally, just to check that the dreaded aliens had departed the screen, before resuming our more comfortable seats.
Bobbie Petford, Elizabeth Garrett Anderson graduate and organisational development practitioner at Walsall Healthcare NHS Trust, talks about pride and power and how we might reflect on our own personal branding.