The graduate management training scheme, which is run by the NHS Leadership Academy, has again been recognised as one of the best schemes for the use of social media in both the public sector and a graduate recruitment campaign.
Having won an award last year, it has now made this year’s shortlist for two.
More than 4,000 students completed an online survey during November 2013. They were asked to nominate those organisations who effectively utilise social media in the sectors they would most like to work in. The graduate scheme is up against stiff competition from other public sector organisations including the Civil Service Fast Stream, British Army, Teach First and the European Commission.
The scheme uses the Career Inspiration Facebook page to enhance its pre and post application experience for candidates. This feature also provides useful information about NHS career paths and lets candidates engage with specially-appointed current trainees to find out what it’s like to work in the NHS.
The scheme has now built up a following of over 5,000 on Twitter and 10,322 likes on Facebook. Other social media activity includes live question and answer sessions online and live tweeting from the scheme’s events. Their most recent general management Q and A saw over 600 people take part.
Rob Farace, programme lead at the NHS Leadership Academy, said: “We are delighted to be shortlisted for the award. There is some really great competition out there and it’s an honour to be included in the same category as them. The fact that we have been nominated on the back of student feedback makes it that extra bit special.”
The multi-award winning scheme, which has been running for more than 50 years, is a comprehensive training programme that aims to equip graduates with the expertise needed to become successful leaders in the NHS. Challenging work placements and educational components enable graduates to learn about the NHS and develop the competence required to lead the ongoing transformation of the service.
Now in their third year, the social media graduate recruitment conference and awards, which are sponsored by graduate careers website Milkround aim to showcase and celebrate best practice in social media by graduate recruiters. The award ceremony will take place on 23 January, 2014 in London.
For general information about the NHS Graduate Management Training Scheme, visit www.nhsgraduates.co.uk.