An engaging and inspirational afternoon spent with Everton in the Community (EITC) provided for a rich and enlightening perspective on what Big Society looks like in practice, and what it might mean for leadership practice. EITC is the community charity arm of Everton Football Club, and has led the field in innovative ways to help their community – both ‘blue’ and ‘red’, as we heard. For instance, EITC has set up a free school, catering for up to 100 students who faced problems with exclusion in mainstream education. The result has been an attendance rate of over 95% (compared to 35% previously). So what business are you in?