Marketing Executive – Level 4 (with Edward Jenner)

Marketing Executive – Level 4 (with Edward Jenner)

A marketing executive will help shape, support and deliver marketing plans, working in conjunction with the marketing manager who will define the overall marketing strategy.

From researching, developing, promoting to distributing products or services through effective channels to engage with a range of target audiences. Providing marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.

This apprenticeship combines the NHS Leadership Academy’s Edward Jenner programme witha Level 4 Marketing Executive

Who is it for? 

Typical job titles include: 

Marketing executive, marketing officer, marketing and communications officer, marketing specialist, communications executive, communications specialist

The marketing executive typically reports to a marketing manager.

Duration 

15 – 21 months

How you will learn 

As per providers delivery of the apprenticeship. 

Online. Delivery is tailored to your organisation’s values, and you will benefit from online peer-to-peer support network. 

What’s covered 

Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. A highly audience focused role which requires creativity, communication and project management skills – these individuals are responsible for planning and executing tactical and targeted marketing activity.

Entry requirements 

Individual providers will determine entry requirements.


Key benefits 

This apprenticeship is designed to meet the requirements for registration as an affiliate member with the Chartered Institute of Marketing (CIM).

• Managing and maintaining key marketing channels, including digital, offline, and social media
• Planning and delivering tactical integrated marketing campaigns.
• Managing the production and distribution of marketing materials
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations
• Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix
• Assisting in the achievement of brand positioning to agreed guidelines
• Organising and attending events such as conferences, seminars, receptions, and exhibitions.
• You will be awarded Marketing ExecutiveLevel 4 Apprenticeship and the NHS Leadership Academy Award in Leadership Foundations on completion. 

The below providers of this apprenticeship are broadly comparable, but there may be differences between course structure and delivery. We advise you to review all options to decide which one is best for you. 

Further information can be about Just IT  

Further information can be found about Baltic  

---